Bettie, the Schnoodle, is For All DogKind's CEO (Canine Executive Officer) She is the inspiration behind our products and at the forefront of all the decisions we make.

But don’t be fooled by her looks - for over five years Bettie has been meddling with muddy puddles, dashing into dirty ponds and sniffing out fox poo and guess what? Now we can let her! Because allowing her ‘to be a dog’ keeps us humans as happy as the hounds!

We know she’s no different to every other loved dog out there which is why she helped create a natural shampoo range that works for ours, for yours and For All DogKind.

Three sisters - Laura, Emily and Jo combined passion, creativity and experience to create a company we are all proud of. Doing the best for pets is how it began but the For All DogKind journey quickly then became about loving what we do!

So, we searched, we scrubbed, we sniffed to create a new breed of grooming products that are ethically sourced and luxuriously kind to hounds and humans,  and less than a month into our launch we won ‘Best New Grooming Product 2016’ at PATS!

By constantly listening to our customers we’re continuing to develop For All DogKind with the products you want and need to help make your pets look, feel and smell great – naturally!